There is no one WordPress theme in existence that can suit all websites. That is why there is a great variety of websites in existence in which, business owners, organizations, and bloggers can use. So, how do you go about choosing a WordPress theme that you will be certain that it will serve your business?
Herein, we are going to explore the anatomy of every great WordPress theme and hopefully set you on a path to investing in the best WordPress for your business.
#1. Responsive Design
The responsiveness of the website design is one of the main attributes to consider when purchasing or opting for a design (in-case you use a freemium design). The level of responsiveness of the theme you use will influence the kind of user experience that your traffic will enjoy. In turn, this will influence whether you retain your traffic or not.
Equally important to user experience is the issue of ranking on search engine. Generally, WordPress-based websites are loved by search engines for their simplicity in design. However, you should ensure that you use the most responsive theme developed for your niche, with close scrutiny to the responsiveness in mobile browsing. This will improve your ranking even further.
#2. Browser Compatibility
Closely related to responsiveness is browser compatibility. You should only use themes that are cross-browser compatible. Since your traffic will use different browsers including Google's Chrome, Fire Fox's Mozilla, Apple's Safari, Microsoft's Edge or Internet Explorer, you want your website to be viewable from all these browsers.
#3. High-Quality/Valid Coding & SEO Friendliness
You should use themes that are SEO friendly and themes that use valid codes. This ensures that it is easy to rank on search engines with ease. Additionally, beyond the state of the theme itself, you should use high-quality plugins that are coded in the right manner.
#4. Ease Of Customization
You should only use themes that are easy to customize. The pull towards using WordPress is because it is easy to use and customize, while still producing desirable websites.
If a theme necessitates spending more money for customization, it loses its fundamental appeal and makes it costlier to use than it should be. The theme you opt to use should be customizable from the dashboard without having intricate coding knowledge and skills.
Other factors you should consider include stellar design and optimal functionality and the theme producer should provide technical support, tutorials, and or documentation, thus improving the usability of the theme.